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Research papers

Segmentation of adolescents using a multimedia study

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001
Authors: Alicia de la Macorra, Iván Castro
May 1, 2001
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Citation

de la Macorra and Castro (2001a, May 01). Segmentation of adolescents using a multimedia study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmentation-of-adolescents-using-a-multimedia-study


Research papers

Segmentation of adolescents using a multimedia study (Spanish)

This paper addresses the problem of identifying groups among teenagers based on their media habits. Segments are described in terms of variables such as consumption habits, possessions, gender, age, socioeconomic level, attitudes, etc. A graphic...

Catalogue: Latin America 2001
Authors: Alicia de la Macorra, Iván Castro
Company: Ipsos MRBI
May 1, 2001
×

Citation

de la Macorra and Castro (2001a, May 01). Segmentation of adolescents using a multimedia study (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmentation-of-adolescents-using-a-multimedia-study-spanish-